BuzzFeed ‘to offer native advertising to politicians and causes’

Share on Facebook0Tweet about this on Twitter0Share on LinkedIn0Share on Google+0Share on Reddit0Share on StumbleUpon0Share on Tumblr0Email this to someone

BuzzFeed is to offer native advertising services for politicians and political causes that want to reach millennial audiences, according to reports.

American flag on pole waving in breeze

According to Politicothe shareable website will announce the initiative, which will be headed by new vice president for politics and advocacy Rena Shapiro, on Monday.

The political adverts will be created alongside teams from BuzzFeed Motion Pictures.

“BuzzFeed is the top place millennials and influentials are reading and sharing news,” Shapiro said. “And with the smart and thoughtful reporting from BuzzFeed Politics, there is a huge demand for political and advocacy groups to tap into that audience.”

She added that BuzzFeed‘s content provides a “massive opportunity” for advertisers and that the sponsored political pieces will be clearly marked.

Business Reporter took a look at BuzzFeed‘s native advertising in 2013, when its then-chief revenue officer Andy Wiedlin explained how it measured its success.

“For most publishers, the metrics that you measure are clickthrough rates and impressions, and advertisers choose you based on the size and composition of your audience,” he said. “But we measure things through engagement and sharing.”


Click here to catch up on our coverage of The Digital Content Summit 2015.

Share on Facebook0Tweet about this on Twitter0Share on LinkedIn0Share on Google+0Share on Reddit0Share on StumbleUpon0Share on Tumblr0Email this to someone
Tagged under