5 of the cheesiest brand posts on #BackToTheFutureDay

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We’re big fans of Back to the Future here at Business Reporter, so we were excited to see what Twitter would come up with on the day Marty McFly visited 2015.

wasteintodelorean

While there were some great posts from individuals and some brands, others really tried to shoehorn their products into their tweets. Here are five of the cheesiest.


1. Volkswagen (and about every other car manufacturer)

An obvious choice for those in the automotive industry was to modify their own vehicles to look like time-travelling DeLoreans. We particularly enjoyed this Polo adaptation, but you can find similar offerings on many other car manufacturers’ timelines.


2. Greggs

While nowhere near the worst we’ve seen, Greggs’ social media team decided to put their Photoshop skills to the test to produce this still of Doc feeding the DeLorean some of its pastries as Marty and Jennifer look on in horror. Perhaps they’re really hungry.


3. Royal Dutch Airlines

Would Marty McFly and Doc travel with KLM? Who knows. But we can’t help but feel a huge airplane would be a little less practical than the DeLorean. Also, as expert users pointed out, the display shows a fake date and time. Great Scott!


4. Pizza Express

We’re in two minds over this one. Pizza Express deserves credit for putting in the effort to make a video to mark the day, but the problem here – again, as some Twitter users have pointed out – is that in Back to the Future II’s 2015 hydrated pizzas come from rival Pizza Hut.


5. Surrey Police

Finally – and yes, we know the police aren’t a brand – we did a double take when we spotted this effort from Surrey Police. What you might not expect is that at the time of writing this post has been much more successful than any of the other brands’ tweets.


Still, it seems Prime Minister David Cameron has made the worst joke of the day so far.


Click here to catch up on our coverage of The Digital Content Summit 2015.

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