A once fragmented e-commerce ecosystem will become an integrated experience for brands and customers thanks to AI. That’s the future of retail
What does the future of retail look like? What can we expect from e-commerce brands? What role will technology play? The future of retail will see the implementation of a holistic and omnichannel approach. It will offer an integrated experience with relevant content based on specific user behaviour. Businesses will make better and faster decisions. Teams will have access to hundreds of data points that allow them to focus their time and resources on what matters: the business.
This future will unfold as a symbiotic relationship between brands and customers. A once fragmented e-commerce ecosystem will transition from disjointed interaction to an omnichannel strategy where touchpoints complete each other and enhance the user experience.
The sense of in-store exclusivity associated with luxury brands will be achieved online thanks to cutting-edge technology and data architecture. The implementation of software and tools, powered by AI, will not only lead to personalised customer journeys but will also allow business owners and product managers to focus on the strategic vision of the business. Artificial intelligence and machine learning are considered two of the key factors that will reshape the retail landscape.
“The world’s 10 largest traditional retailers are spending a much smaller proportion of their revenues on IT than Amazon, which views digital tools, data analytics and other technology as core to its mission to get ever closer to customers.” – Bain & Company
Focus on what’s important: your customers
To harness the next wave of digital innovation, your brand must move away from silos to focus on an integrated experience – how to improve it, how to make it exceptional. Having a holistic omnichannel approach and access to a 360-degree marketing platform will help you understand your customers’ journey, behaviour and buying patterns and provide them with a truly personalised experience. Retailers that act effectively on this knowledge will be ahead of their competition.
By embracing technology, AI and data architecture, you’ll also take the weight of repetitive tasks off the shoulders of your team. Having access to software capable of centralising processes, allowing you to save time and resources while collecting and analysing data, predicting patterns and behaviours to maximise the value of your audience, is what will make your brand stand out in a market that is increasingly complex and competitive.
It’s about enabling technology to manage inventory, automation and data analytics while your team makes strategic decisions to improve the buyer journey, increase conversion and sales, improve customer lifetime value, and maximise return on investment and income.
“Integrating resources and data from various scenarios and processes and forming systematic solutions for consumer needs will substantially boost the efficiency and competitiveness of the entire ecosystem.” – Deloitte
Recommend: a holistic approach to your business
RECOMMEND is a personalisation and 360-degree marketing platform for e-commerce businesses. Powered by artificial intelligence, Recommend optimises your website, analyses your customers’ journey and curates a personalised shopping experience that anticipates the consumer’s needs and desires.
The future of e-commerce platforms is to move away from seeing their audience as segments and instead address them as individuals. It’s about providing a one-to-one online customer experience.
As customers reach your website, several actions are happening in the background. It is vital for your business to understand who they are, their journey and purchase patterns. Recommend provides a streamlined integration with your e-commerce website. Our sophisticated data-gathering system will collect information and analyse each and every action by your customers, while browsing your website, to create a unique shopping experience for each one of them.
Our 360-degree marketing platform takes product recommendations and cross-selling to the next level. Our Product Merchandising module is able to show product recommendations based on popularity, conversion rate, sizes and availability, among other key data points. Combined with our Visual Search function, you also will be able to recommend visually similar items to enhance the shopping journey while spotting opportunities to increase conversions.
Our Email Marketing module has been developed within the platform to streamline the whole process to provide a tailor-made experience for each one of your customers, and includes email, on-site messages and push notifications. Our automation and email and push campaigns are available to set up marketing automation and send transactional messages as well as promotional campaigns, giving customers real-time messages based on their unique journey.
Your brand will be able to insert personalised recommendations into emails based on patterns and interests, thus targeting your loyal customer or welcoming your new visitor. AI can help you decide whether it is best to send an email or a push notification based on customer behaviour, device and location, among other criteria. The module also includes managing subscriber lists, creating segments, customising templates, tracking performance, and analysing key metrics such as open, delivery, and click-through rates all within a user-friendly visual interface.
Recommend is a dynamic self-learning system with almost zero human involvement and administrative time. The platform is continually evolving, updating and improving every feature to provide maximum efficiency and respond to the rapid pace of innovations in today’s market. By using Recommend, your brand will have the capability to make decisions with both sides of the business in mind, improving your brand credibility and user engagement while increasing your conversions and revenue month over month.
By Roland Gavrylov, CEO, Recommend